Mads is a pretty common Scandi name. I've got no evidence to back that up other than I know a bunch of Scandi dudes named Mads and frankly that's enough for me. It's also the name of this shirt.

We could get into the lightweight cotton fabric. the spread collar and the seasonal painted camo but let's cut to the chase... Do you reckon if your name was Mads. it would be a vibe or a bit on-the-nose to buy a shirt with the same name as you? Like if someone said oh I like that shirt Mads. the pattern is great. Where'd you get it? and you replied Thanks. its from Norse Projects—it's called Mads you'd get a weird reaction?